PEU was born in São Paulo, Brazil, with roots from Rio de Janeiro, Bahia and Pernambuco. He first graduated in Social Communication from FAAP and followed by obtaining an FGV in Film and Television Business. He started as a director in the content segment at the end of 2004 by Villas Boas Cine and TV.
In 2006 he started to produce and direct for Globosat's GNT Channel among others. In 2010 he then became the youngest ever director to participate in a presidential campaign in the country and since, he has added to his prestige by filming for the biggest advertising agencies in Brazil, and brands such as Nestle, Federal Government, Elle, Ed. Abril, Odebrecht, Hipoglós, Brahma, Fiat, J & J.
He now boasts more than 18 years directing experience as well as a strong reputation for excellence in the South American commercial film market.